Web APIs have experienced an exponential increase in popularity and usage in the past few years. They’re an important tool for web developers; however, they are also even becoming an effective marketing tool for many types of businesses. APIs allow advanced functionality and features to be integrated into the websites that developers create. It can help increase the usefulness of a website and make the site interactive and more enjoyable.
Social APIs (Facebook, Twitter, LinkedIn etc.): These days, being social is everything for websites. Even search engines take account of websites’ activity on social media, so ignoring social networks and focusing on ancient SEO techniques is also out of question. We offer integration of your website with social websites such as Facebook, Twitter, LinkedIn etc.
The Facebook social features that can be integrated with your website can lead to an even more customized user experience. Users can have a highly personal, engaging experience with social integration on your site. They can see what their friends are reading or doing on the site and which friends “like” that site. Open Graph protocol enables any web page to become a rich object in a social graph. It is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.It is a great way to not only share a page’s information but to also control how your site’s information is shared.
Integrating Twitter into your site can help you build your community, get readers to retweet and promote your content, and can even help you gain followers by increasing your visibility and letting people know you’re out there. Integration can be done using Widgets (Profile widget, search widget), Retweet buttons, Twitip ID, WordPress Tweetbacks, Follow Me buttons, Twitterfeed and various other available tools. We can help you build a custom solution and allow you to leverage cloud services that may be just what your business strategy requires.
Twilio API: Twilio is a cloud communications framework that allows software developers to programmatically make and receive phone calls and send and receive text messages using its web service APIs using HTTP. Using Twilio, you can build telephony applications and have a complete online telephony system in the cloud. It offers features such as on-demand numbers in more than 40 countries, accept incoming phone calls to twilio numbers, record audio messages, gather user responses, process backend logic by capturing telephone number and user responses, conferencing, speech-to-text and a very powerful API.
Google APIs: Google offers oAuth based APIs to integrate your application with its services such as Google Docs, Google Maps, Adsense, Adwords, Analytics, Tasks etc. We have a team of integration experts who can bridge your application with these APIs seamlessly such as displaying custom interactive maps and overlays inside your website with Google Maps, Google Analytics API to your site traffic, and write your own client applications that use Analytics data in the form of Google Data API feeds, Youtube API to integrate YouTube videos into your website or application, Google Checkout API Start selling on your website, Google Chart API to dynamically embed charts in your webpage etc.